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Design

Deep brand triptych (Jenkinson)

The deep brand: a cybernetic and practical exploration of organisation identity

Cybernetics offers a unique blend of wisdom, technical knowhow, theoretical concepts and tools, and experience related to real-world problems. It is in that spirit that I am delighted to...

Angus Jenkinson in Design, Management, News, Tools Mar 3 · 3 min read >

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  1. Omar on The Relevance of Cybernetics to Contemporary Society31 January 2022

    An informative piece, I especially liked the reference to Carl Jung.

  2. james bryant on The Relevance of Cybernetics to Contemporary Society28 January 2022

    Just a clarification- The intention for cybernetics, as outlined by Wiener and played out and applied by the Ratio club…

  3. Fabian Tompsett on Feedback: What connects and separates Jimi Hendrix and cybernetics?27 September 2021

    This is an interesting story. Perhaps it needs to be contextualised with the activities of Owsley Stanley, often known simply…

  4. Angus Jenkinson on Feedback: What connects and separates Jimi Hendrix and cybernetics?21 September 2021

    Beautiful illustration of the difference between what is called feedback in electronics and what we understand by feedback in cybernetics.…

  5. Angus Jenkinson on Feedback: What connects and separates Jimi Hendrix and cybernetics?14 August 2021

    Fascinating concept, looking forward to the whole piece


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  1. The deep brand: a cybernetic and practical exploration of organisation identity
    Angus Jenkinson in Design · Mar 3 >
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